Navigating the Intersection of Consumer Insights and Data Innovation

Join us as we delve into the future of consumer research and data-driven innovation with Jason Cohen and Gerry Schweitzer, co-founders of Simulacra Synthetic Data Studio. Jason, who previously founded Gastrograph AI, brings unparalleled expertise in combining sensory science with sophisticated data modeling, while Gerry provides additional insights into the company’s vision and operations.In this webcast, we explore how traditional data sources often fall short, requiring fresh approaches like synthetic data to model consumer behavior, taste preferences, and market trends. Jason and Gerry share their journey from developing Gastrograph AI—which modeled food and beverage preferences—to establishing Simulacra, a platform that goes beyond sensory analysis to leverage alternative datasets, opinion polls, and shopping cart data.We’ll uncover the challenges of working with missing or limited data, the strategies they’ve employed to deliver predictive insights to Fortune 100 clients, and the benefits those clients have seen in product performance and consumer satisfaction.From emerging machine learning techniques to topological data analysis, Jason and Gerry offer a glimpse into the trends shaping the industry’s future. They also provide advice for aspiring data scientists eager to enhance sensory experiences through innovative analytical methods. By the end, you’ll gain a deeper understanding of how synthetic data is revolutionizing product development and consumer engagement across diverse sectors.Don’t miss this deep dive into how sensory science, synthetic data, and innovative machine learning techniques are shaping the next generation of consumer products and experiences.

Duration: 53 Min • December 16th, 2024