Methodology Guides

FlavorWiki’s Methodology Guides

Learn the details behind FlavorWiki’s Test Design Methodologies: execution tools, types of questions, machine models, statistical analysis outputs and more.

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Quality Check

Reliable information on how consumers feel about a product is difficult to come by in the food industry, and yet it is crucial to the management and health of a brand. Surveys are a straightforward and popular method to develop consumer insights, but getting enough people to respond, and to do so quickly enough for the information to still matter is a tall order.

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Competitive Benchmarking

In the food retail industry, there is no shortage of competition. Walk down any aisle in the grocery store and you will find several versions of even the most specific ingredients and products available. To break into this crowded space, you have to make your product stand out to consumers as something special and unique.

Real-time analytics. Simple, fast, and effective reports to help your company make better and timely decisions