Reliable information on how consumers feel about a product is difficult to come by in the food industry, and yet it is crucial to the management and health of a brand. Surveys are a straightforward and popular method to develop consumer insights, but getting enough people to respond, and to do so quickly enough for the information to still matter is a tall order. And even then, it takes advanced data analysis techniques and resources to develop many of the most valuable conclusions about consumer behaviors and purchase drivers. Whether for a small business or an established giant in the world of retail food products, these complications can keep quality consumer insights out of reach.

FlavorWiki removes the hurdles between you and the information that can help your brand stay competitive with a Post-Launch/Quality Check that reaches and collects data from real customers, and with the expertise to make sense of it. With its uniquely accessible features, FlavorWiki’s advanced data analysis resources, and its highly flexible survey template, the Quality Check will give you the insights to manage your brand and innovate.

Designed to lower barriers for consumers to give feedback, FlavorWiki’s Quality Check gauges product performance faster than typical consumer insight resources, which in turn helps you protect your brand. Understanding product performance within a short period of that product’s launch is vital to maintaining a brand image. If the product is performing well, knowing this early allows you to capitalize on that success. You can increase supply to avoid product shortages, or you can ramp up and refine your marketing efforts with greater knowledge of your target demographics and what is motivating their purchases.

Conversely, if the product is underperforming, knowing this within a short window of launch will let you take crucial action to protect your brand. A product misfire has consequences beyond lost revenue. An unsatisfying experience with one product under your brand will erode consumer trust in your other products and services. The longer an unsatisfying product remains on the shelves, the more damage your brand can sustain and the more lasting that damage can be. The sooner you are aware of poor product performance, the sooner you can pull or discontinue that product to avert brand damage.

Yet, as vital as a timely understanding of product performance is, it is difficult to acquire. Nearly any barrier to completing a survey can be enough to dissuade a consumer, whose time is valuable, from trying at all. Physical surveys involve many steps to return once completed, while many digital surveys can turn away the less technologically savvy. But, with easy-to-use and mobile features, FlavorWiki’s Quality Check is simple and quick to complete, thus generating data on product performance fast enough to capitalize on successes, and to minimize the effects of a product underperformance.

Besides arming you with knowledge of product performance within a short window of its launch, FlavorWiki’s Quality Check helps you stay competitive with detailed and advanced consumer insights that you can’t get anywhere else. Combining statistical analysis, machine-learning, and proprietary question templates, FlavorWiki uses the Quality Check to generate much more nuanced and valuable insights than the consumer responses offer at face value. FlavorWiki considers and gives weight to the many variables that effect consumer responses—demographics, location, product pricing, packaging etc.—all at once to identify preference drivers, product satisfaction and performance, and other insights that reveal themselves when viewing the data comprehensively. With the proprietary paired-question methodology, FlavorWiki can even use the Quality Check data to determine purchase drivers within specific sensory attributes. Equipped with this kind of information, you can alter marketing to better target your customers, and even find inspiration for winning innovations in the product itself.

The Quality Check itself is also highly customizable, allowing clients to quickly get feedback that directly addresses their concerns and needs. By default, the Quality Check can include the full consumer experience, recording the circumstances of the purchase down to its location on the shelf (if applicable), its price, and its package. Consumers will be prompted to share their product expectations, their tasting experience, and their re-purchase intent by answering a variety of question types including open-end, JAR (“just about right”), multiple choice, image capture, and, for an additional fee, even video capture.

FlavorWiki will work with you to determine the specifics of each of these questions, leaving you with a questionnaire that addresses your specific inquiries, while having FlavorWiki’s consumer reach and advanced data analysis. Working together, you can develop a survey that measures a wide variety of metrics from broad to very specific. Want to know how a specific marketing decision might be affecting purchase behavior in a specific demographic? Want to test the waters with some ideas for future product iterations? You can do either or both. And with image and video capture, you give consumers the opportunity to share even more context for their product reactions. This all amounts to more and more useful insights that will give you a competitive edge in the ever-changing food retail industry.

Whether it’s by the easy-to-features that make it simple for consumers to give their product feedback, by the advanced data analysis resources that can identify trends in the data you can find on your own, or by the versatility of the questionnaire itself, FlavorWiki’s Quality Check will equip you with the information to protect your brand and to improve your products. With FlavorWiki, you will get reliable feedback from real customers, addressing your specific concerns while also providing a comprehensive view of your product performance. When success is all about seeing what’s coming from around the corner, FlavorWiki’s Quality Check will set you up to take the lead.