Overview

Understanding your consumer today goes beyond analyzing just gender, age or household situation. In a totally connected, globalized world, winning companies are those who aim to know their consumers in real life, as real human beings, and understand the real interaction they have with the products they buy and consume. Now more than ever companies need to find ways to keep communication channels open for consumers to give their constant feedback on the products they love. More than just a 5 star review or a comment through a customer service chat, we are talking about obtaining actionable, statistical data, from thousands of consumers from all over the world. In this webinar we will explore how we can successfully track and analyze consumers, explain the different methodologies and show how to use the FlavorWiki platform to obtain the most effective results for insights departments in the food and ingredient industry.

About the Companies

FlavorWiki is a digital market research company that is revolutionizing the way the food industry collects, analyzes and leverages consumer insights across all relevant purchase drivers. The FlavorWiki Platform combines advanced data and machine learning techniques with easy-to-use features that facilitate digital communication with consumers, colleagues and suppliers around the world. Using this technology FlavorWiki helps consumer product brands stay competitive and build winning innovations using real consumers, testing real products in real life. To know more about FlavorWiki visit us at: business.flavorwiki.com

About the speakers

Daniel Protz is the Founder & CEO of FlavorWiki. He holds a bachelor's degree from Dartmouth College and an MBA from Stanford Business School. His professional background includes top global firms like Goldman Sachs, Deutsche Bank and Groupon, where he designed, built and implemented technology to support inventory, customer service, content publishing and pricing automation for 1 Billion+ USD e-commerce businesses. He is a keen digital enthusiast working towards democratizing the world of consumer understanding and building a better purchase experience for consumers around the world.

Marcia Young is Sr Advisor, Consumer Intelligence at FlavorWiki. Marcia recently retired from Mondelez International where she was Sr. Director of Consumer Science. Marcia’s prior roles include global leadership positions in Consumer/Sensory Science at Kraft Foods Inc, Cadbury Plc, Campbell Soup Company, Sara Lee Bakery and Gerber Products Company. Marcia also held leadership positions in Product /Process Development while at Sara Lee Bakery and Campbell Soup Company. Marcia is a graduate of the University of Rhode Island with a BS degree in Food Science and Technology and has spent 40 years in the food industry. Marcia enjoys the coaching and mentoring of others in the field of sensory/consumer science.