About Us

Our Team

The People

Behind FlavorWiki

Meet the team making it possible. Global expertise with one goal in mind: innovating within the consumer insights industry to meet the needs of a digital-first future.

Group Experience

Our team draws on board industry experience, from consumer goods and ingredient companies, to insights, ecommerce and data science.

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Daniel Protz

CEO & FOUNDER

Daniel’s professional background includes top global firms like Goldman Sachs, Deutsche Bank and Groupon, where he designed, built and implemented technology to support inventory, customer service, content publishing and pricing automation for a 1 Billion+ USD ecommerce businesses. He holds a bachelor's degree from Dartmouth College and an MBA from Stanford Business School.

Luiney Sepúlveda

Head of CONSUMER Insights

Luiney has over 10 years of consumer insight and product development experience in consumer-packaged goods, having spent seven years at Procter & Gamble where she had responsibility for the Skin Care and Baby Care categories. She also led successful product launches for both Olay and Pampers, as well as significant revisions in these brands’ communication strategies. She holds a BS in Organic Chemistry, a Master’s Degree in Food Technology and is currently completing an MBA.

Karla Fuentes

branding director

Karla is a brand and communications expert, with deep experience in outbound and inbound marketing strategies, agency management, budget control and data analysis in the FMCG space. She is a former Brand Manager for Burger King, where she led the design and execution of sucessful branding and promotional campaigns with regional impact.

Fernanda Yumi Ushikubo

operations manager

Fernanda is a Food Engineer with a Master’s Degree in Food Technology and a PhD from the University of Tokyo. Her passion for food science and her analytical skills acquired as a researcher in academia are essential to provide high quality services to FlavorWiki's clients. Living in different countries - Brazil, Japan, Germany and Switzerland - resulted in a multicultural background essential for understanding different markets and consumer behaviour.

Marcia Young

Sr Advisor, Consumer Intelligence

Marcia recently retired from Mondelez International where she was Senior Director of Consumer Science. Marcia’s prior roles include global leadership positions in Consumer and Sensory Science at Kraft Foods Inc., Cadbury Plc, Campbell’s Soup Company, Sara Lee Bakery and Gerber Products Company. Marcia also held leadership positions in product and process development while at Sara Lee Bakery and Campbell’s Soup Company.

Philip Comberg

ADVISOR, FINANCE & STRATEGY

Philip is a hands-on collaborative leader with extensive experience transforming financial sponsor backed companies in renewable energy and tech on a global scale. He is a strategic problem solver who has held numerous international CEO and board level positions in the United States, Europe and China. He has practiced law in Germany and the United States, and has been an investment professional with several international private equity funds.

The FlavorWiki Team

A global team of over 40 professionals, shaping the future of consumer insigths.

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Do you want to join the team?

We are always looking for top people that are passionate about shaping the future of the food and consumer goods industries. Want to join us? Let us know by submitting your profile. We’ll also be posting open roles soon.